As Cloud computing continues to grow and expand, industries like marketing are learning how to take advantage of all the benefits and
efficiencies it can provide. These tools and technologies can change the approach marketers take when working to engage their audience and nurture sales leads.
Marketers are looking to the Cloud for a variety of reasons. When working in the Cloud, marketers can have confidence their data is secure. Additionally, there is no need to worry about losing data to a server failure, as Cloud service providers have well-planned backup and redundancy systems. Another big plus to using a marketing Cloud is its cost-efficiency. Unlike all that is involved with supervision of server room infrastructure for management and deployment of marketing materials, utilizing a Cloud-based marketing system is far less costly. The Cloud vendor takes care of all the hardware management, security patches, and more. For original and complete post see here
